- Helps maintain healthy gums*
- Proven whitening that is gentle on enamel
- Fluoride cavity protection and enamel strengthening
- Low abrasion formula that won’t damage enamel
- Safely whitens with the gentle power of baking soda
Naturally powered by Arm & Hammer Baking Soda for healthier teeth and gums* Arm & Hammer Sensitive Teeth and Gums Gentle Whitening Toothpaste neutralizes harmful acids before they damage teeth. It penetrates between teeth and along the gum line for a deep clean and removes more plaque in hard to reach places than a regular toothpaste. This low abrasion formula won’t damage enamel. Safely whitens with the gentle power of baking soda. *when used as part of a complete brushing routine