- Whiter Teeth in Just 1 Week!*
- WhiteSeal Technology Seals Out New Stains
- Featuring Dentist Recommended Whitening Ingredient – Hydrogen Peroxide
- Whitening Toothpaste with Anticavity Fluoride Protection
- Enamel-Safe for Daily Use for Sensitive Teeth
Colgate Optic White Platinum Lasting White toothpaste is clinically proven to deeply whiten. Whiter teeth start in 1 week (for best results, use as directed for 4 weeks), and WhiteSeal technology helps seal out new stains to keep your smile bright and radiant.